PPC conversion rates: why they matter
Over the years we have managed a lot of pay-per-click campaigns for a variety of clients. Some of them have a thorough understanding of conversions, while there are still a lot that don’t. It is still...
View ArticleYahoo Sponsored Search Discloses Ad Placements…And More
A week ago Yahoo announced a new feature/report for Yahoo Sponsored Search advertisers, the Ad Delivery Report. In short, it’s a report that tells you where your ads are being shown across Yahoo’s...
View ArticleDoubleClick Ad Exchange expands Google’s content network
Google has just announced DoubleClick Ad Exchange and provided more details for advertisers in the AdWords Blog. For advertisers, this means more sites will be available through the content network,...
View ArticleWhy and how to tag links
When you create online advertising of any kind, it is possible to “tag” the ads in a way that website analytics software like Google Analytics and WebTrends can provide additional information about...
View ArticleMicrosoft and Yahoo! alliance gets regulatory approval
Microsoft and Yahoo! have received regulatory approval for their “search alliance” in which Microsoft will provide search and advertising on Yahoo’s websites. Details are being revealed at...
View ArticleCTR explained
A long time ago, we wrote briefly about how higher Click-Through-Rate (CTR) values aren’t always desirable, and our clients often ask how to best interpret the significance of CTR. CTR is literally...
View ArticleGoodbye Yahoo Publisher Network
According to TechCrunch, the Yahoo Publisher Network is being shut down. Participants are being directed to Chitika as an alternative. Yahoo Publisher Network can be thought of as Yahoo’s version of...
View ArticleBeware adsenseformobileapps.com clicks in AdWords
A sudden increase in spending in a client’s Google Display Network prompted some head scratching. Our clicks jumped, but our conversions didn’t budge. After some sleuthing, we isolated the source of...
View ArticleConversion rate vs. ad position in Google AdWords
While it’s obvious that ad position effects cost, does it effect conversion rate? For example, does the top position AdWords ad get a higher percentage of clicks turning into conversions than an ad...
View ArticleGoogle Analytics Tag Validator
We have recently developed a new tool, our Google Analytics Tag Validator, to help diagnose issues constructing URLs for advertising and tracking. If you’re tagging landing page URLs for AdWords,...
View ArticleUsing AdWords remarketing lists to exclude prior ad clickers
Why pay twice for the same visitor? You can save money in AdWords by excluding ad impressions for people who have already clicked on an ad. This may be appropriate if you feel that the first click...
View ArticleCreating a 180-day “All visitors” AdWords remarketing list
AdWords’ default “All visitors” remarketing list has an unmodifiable 30-day look-back window or “membership duration.” Sometimes you want something longer (or shorter). In particular, you may want to...
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